Although ‘fast fashion’ became a buzzword in the late-nineties, it’s something that’s really taken off over the last few years. But what exactly is it, and how does it impact the world around us?
What is fast fashion?
Fast fashion is defined by Merriam Webster as ‘an approach to the design, creation, and marketing of clothing fashions that emphasises making fashion trends quickly and cheaply available to consumers’.
Ultimately, it is cheap and trendy clothing that is ‘fast’ in every sense. It’s made quickly, it’s sold quickly, it’s usually delivered quickly and garments are usually discarded after a few wears.
Whilst it’s seemingly great for fashionistas trying to keep up with the latest trends, fast fashion is totally unsustainable.
Its effect on the environment
The production of cheap clothing affects the environment on a large scale. Take a look at these statistics:
What can you do?
If you’re shocked by these statistics and don’t want to contribute towards this unsustainable trend, there are many ways you can do it.
Do you have unwanted clothing and shoes that you want to get rid of? Looking to hand them over to a good cause? Did you
Use our online form to organise a suitable pick-up date and time. It really is that easy!